Campaign/Storytelling
I’ve had the pleasure of creating a number of campaign films for a range of clients. From script writing to directing, film/video work provides an opportunity to bring a campaign to life and capture the imagination of your audiences.
AkzoNobel ICO
“The substance to your surface”
Script Writing / Storyboarding / Art Direction / Direction / Graphic Design / Messaging
As a real industry leader, AkzoNobel Industrial Coatings wanted to create a campaign that would help strengthen its position in the marketplace. I initially worked on the campaign concepts which led to “The substance to your surface” theme. This was a human-focused approach that helped to break the generalisation of B2B marketing and highlighted how AkzoNobel Industrial Coatings products are all around us and have a massive impact on our day-to-day environments. Once the campaign theme was agreed I then developed the script and storyboards for the campaign film which was then used as the hero piece in their annual global conference.
Big River Bakery
“The Gift of Scotty the Stottie”
Script Writing / Storyboarding / Art Direction / Direction
Big River are a social enterprise based in Newcastle. They’re a highly ambitious bunch always looking for creative solutions to help them help the local community. On the run-up to Christmas 2022, I sat down with Andy, the Managing Director to talk about how things were going. He mentioned that they had created a children’s book and soft toy which would allow them to invest the profits of sales into providing free school meals for children in need. After suggesting we could create a Christmas video, the team dismissed it, conscious of timescales and thinking it could be something to consider for next year.
That night I couldn’t sleep and visualised the whole concept in my head. I pitched the idea to the team and asked a friend if he would be up for shooting it.
That Saturday we spent the day shooting each scene and got it all in a day!
The icing on the cake was the film soundtrack. I had the idea that we could re-imagine the existing Big River song in a Christmas ad melancholic style. As a member of the Creative Industry Advisory Board, I contacted Newcastle College to see if they had a student that could pull it off and they most definitely did that.
The campaign was a huge success enabling the bakery to sell their stock of Scottie the Stottie as well as creating a great deal of awareness of the positive impact Big River has with features on the radio and itvX.
Sikkens Wood Coatings
“Together we’ll lead the way”
Script Writing / Storyboarding / Art Direction / Direction
In addition to leading the brand evolution, a supporting brand campaign was created for the launch of the rebrand, with the headline "Together we'll lead the way" being the cornerstone. This campaign line was created to strengthen the theme of long-term partnerships that SWC build with their customers.
Once the campaign theme's core was developed, the "hero" film was produced to enhance the main message and provide a more profound comprehension of what "Together we'll lead the way" signifies to both potential and current customers.
The video was used as a primary touchpoint in the launch of the rebrand across more than six languages and countries.
Interpon Powder Coatings
“Leading the Charge”
Script Writing / Storyboarding / Art Direction / Direction / Graphic Design / Messaging
Interpon by AkzoNobel automotive coatings are launching a campaign promoting their move into the Electric Vehicle market. The aim was to create a high-level visual style that would strengthen the brand's position within the market as a global leader, whilst also communicating the wide offering of powder coating solutions across both traditional automotive and EV. This launch campaign was very much the hero piece to their EV offering and went on to influence all of the related touchpoints and collateral moving forward.
EMG Solicitors
“Imagine a Law Firm”
Script Writing / Storyboarding / Art Direction / Direction / Graphic Design / Messaging /
Wall Paining and Picture Frame Hanging!
EMG Solicitors are a law firm that were founded in the North East of England and are known as a real success story from the region. They now have five offices with more expected in the near future and have been ranked in the top tier of the Legal 500 as well as being featured on a BBC docuseries, Northern Justice". The EMG marketing team first approached me with the idea of creating a campaign video to be used to support their 10 year anniversary with a blank canvas to work from. Knowing how EMG’s reputation within the local business world, I know this was a real opportunity to create a piece of film that really brought their point of difference to the surface and showcased the individual personalities of the team the values and ethos of the organisation.
From writing the script through to directing on the day of the shoot and throughout the editing process (and also painting the wall and hanging the frames), the video was really well received and was an absolute success, creating great engagement across all of their social media channels and also acted as the cornerstone to the rest of the campaign and related touchpoints.
Client Testimonial
I just wanted to drop you a quick line to thank you, and your team, for producing what I can only describe as a beautifully authentic video celebrating what we do, and how we do it differently.
Since yesterday, I've genuinely been stopped by parents on the school run, received texts from people I haven't spoken to in a while, and had neighbours grab me in the street. All to tell me how much they loved/were moved by/felt the authenticity of our video. That's pretty powerful.
I knew we loved it, but to see people outside our organisation love it too feels utterly awesome.